Brand Manager - Education (4-7 yrs)
Responsibilities :
- Set up and execute the brand strategy across offline and digital channels. Work with internal and external stakeholders to set up and build the overall communication strategy
- Identify target audience and understand their triggers and barriers for upskilling. Articulate the USPs of the brand to address the triggers and barriers of the brand
- Conceptualize and create marketing calendar based on the marketing objectives
- Identify key target audiences and create monthly marketing campaigns for these segments with customized value propositions
- Work with the performance marketing, social media, communities and design team to operationalize and run these marketing campaigns end to end
- Work with cross-functional teams like product, operations and support to drive these marketing campaigns
- Work with external agencies (Creative, media planning, etc.) to drive online and offline campaigns across media channels as per the timelines and schedules
Requirements:
- 5+ years of brand management experience in large consumer brands
- Strong ability to understand consumer behaviour and identifying triggers and barriers in the purchase process
- Experience in the B2C/consumer brands, preferably in a high involvement category would be preferred
- Prior experience in customer activation & Digital is an added advantage
- Prior experience in conducting customer research studies is an added advantage
- Good analytical skills and an inquisitive nature.
- Excellent communication skills
- Able to work independently in extremely fast paced, team environment; entrepreneurial mindset
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