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16/01 Vanshika Garg
Recruiter at PinnacleU HR

Views:51 Applications:24 Rec. Actions:Recruiter Actions:0

Brand Manager - eCommerce (5-10 yrs)

Gurgaon/Gurugram Job Code: 253779

We are hiring for one of India's leading skincare D2C brand

About the role:

As a brand manager, you would be responsible for building one of our brands from scratch. You would take complete ownership of the brand and look into all aspects of the brand right from P&L, brand positioning, market research, new product development etc.

Responsibilities:

- Partner cross-functionally with Tech/Product, Finance, Operations, R&D, Digital, agency partners and other areas to accomplish strategic goals

- Track KPIs and recommend strategic and tactical changes based on results

- Lead media & search agencies to set, monitor and optimize media strategies & executions that drive traffic and maximize business results, including SEO, SEM, Affiliate Program, Programmatic media buys

- Lead and execute day to day website activity including product merchandising and promotional strategies

- Develop CRM and customer loyalty strategies to execute, track, and optimize performance

Partner with Tech team to test and analyze A/B tests and UX designs leading to continuous website/app optimizations

- Partner with digital team to develop engaging social media and content strategies to drive D2C sales

- Create and manage the business budget and actively participate in development of advertising, promotions, and other initiatives to drive business results

- Educate creative team on implementation of best practices and procedures for campaign setup, understanding how to develop creatives/campaigns that ensures high deliverability and ROI

- Strong command in digital sales on own channel and partner channels such as Nykaa, Amazon, etc.

Requirements:

- Experience with challenger brands, DTC brands, e-commerce. Beauty experience is a plus

- MBA from a premier institute preferred, but not necessary

- Minimum 4 years of progressive marketing experience, or a combination of digital sales and marketing experience is required

- Entrepreneurial mindset is a must

- Experience with a non-traditional or start up environment is preferred

- Must possess demonstrated leadership and delivery of consistently strong results of the digital ecosystem and how web, CRM, mobile, social, search and e-commerce channels work together to optimize behavior, acquisition and sales strongly preferred

- Familiarity with and hands-on use of social media platforms

- Tech-savvy, with the ability and interest to learn new technology solutions

CTC: up to 30 LPA

Location: Udyog Vihar, Gurugram

Timing: 10:30 AM to 7:30 PM

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