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04/10 Experia Services HR
Director at Experia Services

Views:31 Applications:21 Rec. Actions:Recruiter Actions:5

Brand Manager - eCommerce (2-5 yrs)

Delhi NCR/Karnataka/Maharashtra Job Code: 179455

Designation : Brand Manager

Functional Reporting : Marketing

Direct Reporting : MD

Location : Remote

- Building and maintenance of consistent brand identity and ensure the brand stays true to its values and positioning.

- Translating brand strategies into go-to-market strategies and their execution in order to increase revenue

- Product Accountable for everything to do with the brand

- Brainstorm new and innovative product ideas

- Develop category plans and strategies to improve product sales.

- Research for new products, product feedbacks, customer feedback, customer surveys

- Be accountable for creating assortment for website, marketplaces and other sales channels

- Develop category documents and records according to company policies.

- Prepare product presentations for customers as needed.

- Communicate information about new products and changes to relevant teams within the company

- Responsible for product packaging, marketing literature & campaigns ensuring the designs and messages meet the brand and regulatory guidelines

- Monitor market trends & competition and identifying potential areas in which to invest, based upon consumer needs and spending habits.

- Perform inventory to achieve inventory turnover goals and maximize sales.

- Monitor & Analyse product sales on a monthly and annual basis

- Strategize Launch plan for new products as per pre-decided objectives and targeted launch dates.

- Marketing Manage & control Marketing budget; measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)

- Execute marketing plans on time and with excellence primarily

- Liaise with digital agency to ensure communication is in line with brand identity

- Provide support for product advertising, marketing collaterals, tradeshows and promotional events

- Monitor the production of TV/digital/ ads, photoshoots, videos, events, campaigns (print, digital, social media, etc.), websites, exhibitions, displays.

- Liaising with art designers, media buyers, research agencies and printers to ensure consistency with brand strategy.

- Monitor Post Schemes / Promotion result and share learning for non-repetition of errors/implementation flaws.

- Monitor efficiency of marketing spends and Develop integrated Marketing processes and activities.

- Address customer issues promptly and accurately

- Ownership of e-commerce marketing

Educational Qualification & Experience :

- At least 3 -5 years of brand management

- Experience in e-commerce marketing 2 -3 years

- Experience in digital marketing 2 -3 years

- Knowledge in Brand Marketing (copy development, consumer insights, media planning)

- Knowledge in Product Management & Marketing

- Skilled in MS office / Google Suite

- Fluent in English

Education : Graduate, Desired - Postgraduate MBA (Marketing)

call at 7977140849

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