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27/12 Saraswathy
HR at Utkarsh Staffing Solution

Views:41 Applications:25 Rec. Actions:Recruiter Actions:7

Brand Manager - eCommerce (1-6 yrs)

Bangalore Job Code: 191234

Hiring for Brand Manager - E.commerce Company at Bangalore


Hiring for Brand Manager - E.commerce Company at Bangalore.

Exp - 1 + Yrs

CTC : Based on the exp

Location : Bangalore

Roles & Responsibility :

Job Description : Brand Management and Organic Acquisition

Responsibilities:

- Keeping in mind the nuances of D2C as a unique intersection of product, platform and service; develop and execute the mother brand strategy, key sale events and big bet projects including digital brand activations across key geographies.

- Create quarterly and annual brand plans by designing and planning strategies for organic new user acquisition.

- Ideate on and create 360- campaigns for multiple brand objectives; including off-app brand building on TV, Print, Digital, Social, Radio, OOH and on-app on the Licious Android, iOS apps and web pages.

- Create consumer insight frameworks to arrive at right propositions and sharp briefs

- Manage the brand acquisition budget, monitor spends and develop multi-media strategies across traditional, digital, social and new-age technology channels to drive KPIs

- Measure Brand Health Tracks to identify and prioritize problem statements and solutions for the brand

- Analyse market, competition and consumer behavior to deliver insights and inputs into brand planning and development

- Understand the various drivers of acquisition, along with trends (such as traffic, conversion, 0-1 customer journey) and create actionable programs leading to organic growth.

- Develop technology-driven innovations for new channels of acquisition with the Growth and Consumer Product teams

- Partner with the internal Creative Marketing and Growth teams as well as Creative, Digital and Media agencies to create a link between brand budget sand business outcomes.

Saraswathy.S

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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