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09/01 Eesha
Consultant at Antal International

Views:49 Applications:27 Rec. Actions:Recruiter Actions:3

Brand Manager (4-9 yrs)

Mumbai/Navi Mumbai Job Code: 252488

Own the brand and the consumer. Leverage consumer thinking to deliver today and build future

- Understand the requirements from the brand to define brand strategy.

- Translate brand strategy into business plans, go-to-market strategies and marketing plan

- Craft the right marketing mix for each market (including pricing, positioning, product & package.

- Develop a business plan for the brand including all aspects of sales & marketing

- Define the communication and media strategy based on consumer's triggers and barriers.

- Partner with the agency to oversee production of TV, print and digital campaigns and ensure timely and effective executions of the same

- Work with the trade marketing to co-ordinate trade activities, in-store executions, on ecommerce to bring to life the brand in market and online.

- Measure and report performance of marketing campaigns against goals (ROI and KPIs).

- Regularly visit markets monitor in-market performance, trends and competitors- activities to identify opportunities and key issues.

- Crystallize insights and learning to translate to business opportunity

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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