HR Recruiter at Skill 2 Source
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Brand Manager (2-10 yrs)
In a nutshell
- Full time
- Location: Chennai
- Super Early Stage
- Cash (industry standards) + Stock (with great upside)
- 2 to 4 years of brand manager experience
- Gritty team, building for India
As a brand manager you would need to
1. To personify what Our product means - internally and externally
2. To create properties that can communicate:
a. Why the customer should trustOur product In a nutshell
b. Why Our product is better than the competition
3. To identify where our customers are, and find the best ways to communicate points 1 and 2
4. To recognise branding opportunities that lie in plain sight - interactions with potential customers, what we say in a customer's house, customer support, etc.
Skills and Requirements :
1. Great stakeholder management - you will interact with ALL Our product functions; and externally
2. Identifying right media - TV and billboards shouldn't be the go-to. You'll figure out what our customers like to do, and be present there. Basically, a lot of experimenting
3. Creating viable feedback loops - it's hard to measure conventional RoI with branding.
But with every campaign, we should know what success looks like for us. It needn't be conversions, but must know what great execution looks like
4. Drive decisions - everyone will have opinions. Getting people on board, or getting them behind your decision even when they don't fully agree will be crucial
5. Communicate with agency - have an understanding of what works for which channel and the cultural nuances
6. Functional aesthetic - have an eye for detail and look for the right kind of aesthetic that would catch the attention of our audience
Why Our product is a great place for a brand manager
1. We're ~2 years old and have done around 10,000 transactions. We're in 4 cities - Chennai, Bangalore, Hyderabad and Pune. We understand lead gen, and believe this is the right time to invest in the brand. There is a lot of data (and mistakes) to learn from
2. We're here to disrupt a 500 year old industry. It's a unique mix of fighting for market share among old businesses and category creation for new customers
3. You'll get to experiment across media - traditional and new age. The communication we build will be across educational, informational and sales genres
4. You'll generate insights across all socio-economic stratas and understand tier 1,2 and 3 markets of India
5. You'll be setting up the function. With scale (and capabilities), you will have the opportunity to hire a team to work with
What would be the challenges? (wish it was all bells and whistles)
1. You might not be the customer for what you're building. This means more effort to understand the customer. More user interviews, calls, visits, etc.
2. We'll be in different cities, which means communication in multiple languages Our target audience will be 30+. So you might not get to do a lot of cool GenZ things
3. Our ambitions will always be bigger than our pockets. We need to be creative. We need to improvise.
Despite the challenges, we believe Oro is a great place for a Brand Manager. And who knows?
If we grow big enough, you'll get to hire Oro a brand ambassador! SRK on our communications will be sick, no?