HR at Sunrise HR Solution
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Brand Management & Marketing Communication Role - Healthcare (3-6 yrs)
Responsibilities
- Restructure Business Strategies based on collated market intelligence on competition and other market trends
- Set-Up /Align marketing plan on newly acquired Centers/Franchises to meet business objectives
- Conduct market activities through SalesForce and Various media agency
- Utilize direct consumer business model to maintaining consistent growth Rate
- Brand Awareness, Brand Building Activity, and Product Promotion through ATL and BTL activities
- BTL activity across the target market segment Like RWA Activity Health Camp, Health Talk
- Sponsorship and participation in National Level Exhibition / Conferences
- Depth Analysis of Competitor and formulate strategy and planning
- Develop a rapport with existing clients and prospecting to identified business opportunities
- Visit Centres/Labs for the purpose of Brand auditing to check communication strategy as per company standard
- Coordinate with various vendor and agency for smooth marketing activity
- Develop and manage digital marketing campaigns with the help of the media agency
- Overall responsibility of running various marketing campaigns - like getting newsletters, e-mail blasts sent to the customers.
Required Skills
- Marketing Strategies & Campaigns
- Marketing Collateral Development
- B2B and B2C Markets
- Meeting & Event Planning
- Brand Marketing Program Management
- Media, Event and Promotion
- Client Segment Targeting
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