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06/05 A Singh
HR Consultant at Skyleaf Consultant

Views:36 Applications:19 Rec. Actions:Recruiter Actions:8

Brand Management - eCommerce (1-3 yrs)

Mumbai Job Code: 212082

Job Responsibilities

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to - take action-

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors- activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Requirements and skills :

- Proven working experience as Brand Manager or Associate Brand Manager

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices

- Degree in marketing or a related field

- Having 1-3 years of experience

Budget - 5 LPA

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