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21/09 Mamta Uttamchandani
Talent Aquisition at SnapSeaarch

Views:14 Applications:14 Rec. Actions:Recruiter Actions:0

Brand Lead - OTT Platform (8-15 yrs)

Delhi/Delhi NCR/Greater Noida/Gurgaon/Gurugram/Noida Job Code: 234885

Brand Lead (Required only from OTT)


- As the Branding Lead, you will be conceptualizing the brand proposition, brand identity, work with formulation experts to build the product pipeline.

Key Responsibilities :

- Creating Brand positioning and differentiation strategies, generating brand anticipation and keeping in mind the key insights gained from customer and competitor analysis

- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Looking at the pricing of products and analyzing the potential profitability

- Executing strategies of expansion for existing products and services

- Monitoring product and consumer reactions through focus groups and market research

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the direction in executing the vision, mission, goals and strategies

- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans

- Driving creative development and create motivating stimulus to get targeted population to take action through on the ground plans

- Establish performance specifications, cost and price parameters, market applications and sales estimates

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