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08/01 Meenakshi Kumar
Proprietor at K & R Enterprises

Views:223 Applications:116 Rec. Actions:Recruiter Actions:8

Brand Executive - Planning & Execution (2-5 yrs)

Mumbai Job Code: 307075

Responsibilities:

- Managing Digital Media planning across all social platforms, OTT- s, E-commerce platforms, search, display, etc. Develop appropriate go-to-market strategy and marketing mix using all Digital Media channels.

- Develop digital media plans and approach user insights and digital media dynamics on the PlayerzPot app

- Coordinate negotiations with media vendors

- Exposure to all functions within Brand & Media - negotiation, ad serving & implementation, and execution.

- Constant communication & coordination internally within teams.

- Work on Media Strategy & Planning for new ideas quarterly + yearly to meet the Brand Goals of the year

- Define campaign KPIs.

- Continuous plan optimization to deliver maximum ROI.

- Review campaign performance & Hands-on experience on Campaign Management platforms.

- Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports, etc.

Requirements:

- Minimum 2 years in digital media planning and buying.

- Hands on digital media planning experience.

- Understand Analytics tool will be an additional advantage.

- Experience in handling large size digital branding budgets.

- MBA preferred.

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