Talent Acquisition Specialist at Sutra HR
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Brand & Creative Head - eCommerce (5-10 yrs)
Location : Mumbai
Responsibilities:
- Building and implementing brand strategy.
- Develop a comprehensive brand identity and ensure brand guidelines are adhered to across the company.
- Build an in-house creative crack team.
- Develop and implement website design & content, product merchandising & content.
- Lead communication strategy for all initiatives and social media.
- Brand custodian for behaviors, tone of voice, and visual identity.
- Lead advertising creative planning and delivery.
- Plan and execute brand & influencer campaigns to grow awareness and organic traffic.
- Manage shoots to create a website and advertising assets.
Requirements :
- Minimum 5 years of relevant experience
- Past experience as lead copywriter
- Experience in working with designers and familiar with color theory
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