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06/11 Neelam
Senior HR Consultant at Experia

Views:505 Applications:280 Rec. Actions:Recruiter Actions:86

Brand & Category Marketing Role - FMCG (5-15 yrs)

Overseas/International/Zambia Job Code: 135440

BRAND AND CATEGORY LEAD (Beverages)

Competencies

- Data-driven thinking

- Highly creative and innovative

- Predisposition for strategic thinking

- Strong growth mindset

- Results-driven

- Collaborative

Academics: MBA ( Marketing ) + Certifications in DIGITAL MARKETING

Sector Preference: FMCG / Beverages

Location: ZAMBIA - LUSAKA

CTC: 30K USD Per Annum plus Incentives

OTHER BENEFITS : Free Accomodation / Car & Car Maintenance / Kids Education / Return Airfare 1/2 a year ( negotiable )

Role Responsibilities :

1 Implementation of brand strategy in line with that set out by senior management and functional heads

2 Participates in the annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade in collaboration with the functional heads and in line with defined business objectives by market and country

3 Planning and execution of all communications and media actions on all channels, including online and social media - Portfolio planning including analysis of industry trends, market competitiveness of products and SKU- s, consumer needs /requirements etc. to identify gaps and opportunities within the current category related brand/ product portfolio.

4 Assisting with product development, pricing and new product launches as well as developing new business opportunities

5 Build a medium-term innovation pipeline

6 Creating and managing promotional collateral to establish and maintain product branding across all channels

7 Set and manage the budget for advertising, brand activation and promotional items

8 Competitor, customer and consumer insights analysis

9 Analysis of sales, forecasts and relevant financials and reporting on product sales

- Identify and address supply chain bottlenecks such as sales order non-fulfilment to minimize related penalties and KPI impact

10 Maintain brand integrity across all company marketing initiatives and communications

- Work closely with functional / business heads to prepare to align category requirements with overarching brand and media strategies.

- Drive brand/category business planning comprised of an analysis of macro-environmental trends, consumer behaviours, internal business imperatives and industry scenario planning to develop volume projections by regional operating markets

11Plan and execute integrated, multi-channel marketing plans with a focus on awareness building, lead generation and consumer conversion.

- Brand plan development and review including evaluation of the effectiveness of brand communication as well as trade and consumer promotions as it pertains to overall brand health and returns on investment/volume objectives

12 Manage marketing mix the 7Ps (Product, Place, Price, Promotion, Packaging, Positioning & People) in consultation with functional heads and senior management.

13 Compile, analyze and interpret data to create marketing strategies and campaigns for category related brands and products

14 Monitor brand health KPI's and potential brand positioning opportunities or corrections - Work in collaboration with and under the guidance of functional heads in the development of brand communication planning including alignment with specialist departments such as media, production and design.

15 Ensure alignment between sales and marketing functions - Provide input, in collaboration with respective functional head and team, in relation to artwork, packaging, manufacturing readiness and go to market processes

16 Planning, oversee and implement trade and channel marketing activities

17 Manage, develop and implements all marketing activities to maximize sales of related brands/products. - Provide inputs to support demand planning basis on established volume and related KPI- s

18 Conduct ITOS (In Trade Observational Surveys) to gauge implementation and compliance

- Ensure and monitoring trade availability for related portfolio

19 Ensure the standardization of in-store representation (planograms) by channel and store format

20 Coordinate and drive data collection, analysis and insight generation to inform trade marketing, product /promotional strategies and executive decision making

21 Align and coordinate all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns with assigned agency and functional heads

22 Design, build and maintain our social media presence as it relates to applicable brands

23 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Experience :

- Minimum 5 years of management experience

- Minimum requirement of a graduate degree in related field preferably marketing specialisation

- Postgraduate qualifications beneficial

- Proven experience in a brand management/ marketing /trade marketing management roles essential

- Qualifications in digital marketing or equated experience required

- Strong knowledge of or experience in related geographies beneficial

Skills :

- Excellent commercial acumen

- Strong analytical ability and ability to synthesising large amounts of data into actionable objectives, planning and outcomes

- Good understanding of the market research process

- Excellent communication skills

- Strong technical knowledge of and experience with digital marketing specifically including social media, SEO and display advertising

- Good fundamental understanding of analytical tools (such as Google suite and social media Insights across platforms)

- Strong channel/category insights experience, with the ability to generate and present actionable recommendations to a diverse range of stakeholders (at all levels)

- Capable of managing and executing complex project management tasks

Please call at 7977140849 if interested

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