Partner at Fast Forward
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Brand Activation Officer - FMCG (4-6 yrs)
- Maximize market share through developing relationships with Key Retailers.
- Involve in regular contact and relationship development with Category.
- Engage with merchandisers to reinforce the account strategy, in-store execution.
- Monitor & analyse trends.
- Identify Gaps at customer level vis-a-vis Business Plans & suggest inputs.
- Executing in store Branding.
- Execution SSF / Merchandising team & outlining training needs.
- Strategising promotions.
- Allocating budgets.
- New Product launches Planning, execution & budgeting.
- Evaluating effectiveness of Activities by measuring the difference between Forecast & the Outcome of Activity.
- Ensure product availability at all relevant outlets through the distributors sales force as per Company guidelines.
- Designing & ensuring compliance of Planograms.
- Secondary Visibility & Off location gondolas.
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