Human Resources Executive at Brainvire Infotech
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Brainvire Infotech - Specialist - Paid Marketing (3-6 yrs)
Company Name - Brainvire Infotech
Company Website - www.brainvire.com
Location - Mumbai (Goregaon East )
Job type - Full time.
Experience : 3 to 5 Years
Job Description :
- Daily account management of pay per click accounts on Google AdWords, Facebook, Linkedin,
- Maintain and closely monitor conversions, keyword bids, daily & monthly budget caps, quality score, and other important account metrics.
- Drive efficiencies across display ads on AdWords, Facebook, and explore other advertising platforms for high ROI.
- A/B test and generate new display and paid search campaigns for different marketing initiatives.
- Closely monitor and optimize campaigns on a daily basis, generate weekly and monthly reporting for conversions, revenue tracking, and other metrics, across platforms
- Provide recommendations, inputs, and execute strategies for keyword optimization, campaign structuring, segment targeting, and other aspects aligned with business goals.
- Create goals in web analytics and track performance for different business objectives.
- Manage and maintain updates for large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Keep pace with new performance marketing trends and developments.
- Communicate performance to the team and management on PPC initiatives.
- Work closely with the other team members to meet business goals.
- Keyword research, developing ad copy, engine selection & budget allocation, landing page selection, CPC and bid management & overall account strategy.
- Optimize efforts through analysis of data and analytics intelligence
- Google Tag Manager and Google Optimize - Shall be well versed with both platforms.