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22/02 Mayur Gaikwad
Human Resources Executive at Brainvire Infotech

Views:1159 Applications:517 Rec. Actions:Recruiter Actions:516

Brainvire Infotech - Specialist - Paid Marketing (3-6 yrs)

Mumbai Job Code: 148096

Company Name - Brainvire Infotech

Company Website - www.brainvire.com

Location - Mumbai (Goregaon East )

Job type - Full time.

Experience : 3 to 5 Years

Job Description :

- Daily account management of pay per click accounts on Google AdWords, Facebook, Linkedin,

- Maintain and closely monitor conversions, keyword bids, daily & monthly budget caps, quality score, and other important account metrics.

- Drive efficiencies across display ads on AdWords, Facebook, and explore other advertising platforms for high ROI.

- A/B test and generate new display and paid search campaigns for different marketing initiatives.

- Closely monitor and optimize campaigns on a daily basis, generate weekly and monthly reporting for conversions, revenue tracking, and other metrics, across platforms

- Provide recommendations, inputs, and execute strategies for keyword optimization, campaign structuring, segment targeting, and other aspects aligned with business goals.

- Create goals in web analytics and track performance for different business objectives.

- Manage and maintain updates for large keyword lists.

- Provide creative copy suggestions and graphical ad templates.

- Keep pace with new performance marketing trends and developments.

- Communicate performance to the team and management on PPC initiatives.

- Work closely with the other team members to meet business goals.

- Keyword research, developing ad copy, engine selection & budget allocation, landing page selection, CPC and bid management & overall account strategy.

- Optimize efforts through analysis of data and analytics intelligence

- Google Tag Manager and Google Optimize - Shall be well versed with both platforms.

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