Human Resources at BookMyShow
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BookMyShow - Digital Marketing Role (2-6 yrs)
Professional Background:
- End to end agency or Brand experience of executing higher budget Digital media campaigns
- Capability to manage multiple ad accounts for paid advertising and execute multiple campaigns across platforms.
- Working with internal teams and clients to drive campaign execution
- Creating media plans for clients. Monitoring and optimizing ongoing campaigns
- Should have the capability to create data cohorts and use insight mining to execute performance-led campaigns and bring effective results
- Execution experience of web and app remarketing campaigns
- Create campaign reports with attribution tracking & campaign deliveries
Job Purpose:
- Execute campaigns to enhance the performance by achieving CPC, CTR targets, through strategic re-marketing campaigns.
- Achieving CPO/CPT targets for the business
- Liaise with business intelligence and data sciences team to improve the effectiveness of Paid Media Campaigns.
- Weekly and monthly report tracking.
- Collaborate with product managers & business counterparts to get the CPO/CPT targets achieved month on month.
Key Responsibilities:
- Creating data-driven on-going month-on-month media plans to achieve monthly business targets.
- Developing creative approaches for the media campaigns by coordinating with Creative and Brand teams.
- Ensure that the reporting cadence with various platforms for media campaigns is followed
- Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc.
- Collaborate with external stakeholders: Platforms, Vendors, etc.
- Work with design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs
Skills:
- Should know: Google Ads, Facebook Ads Manager, Programmatic, Twitter Ads Manager
- Google Analytics, Data analytics
- Creative briefing
- Good Communication Skills
- Project management
- Attribution funnel mapping
- Data Tracking
Attributes:
- Should have a keen interest in Movies, TV Shows, Events and Sports
- Creative and have execution excellence
- Positive Approach
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
