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14/01 Mahek Chotalia
Talent Acquisition at BookMyShow

Views:21 Applications:14 Rec. Actions:Recruiter Actions:14

BookMyShow - Assistant Manager - Product & Growth Marketing (6-10 yrs)

Mumbai Job Code: 193749

Your Profile :


- You will be the lead for product & growth marketing setting up the strategy for various products, user acquisition & retention at BookMyShow.

- Setting up new acquisition & retention marketing programs, experiment aggressively, and prioritizing initiatives to scale the number of subscribers on the platform

- Build a strong culture of customer acquisition thinking and product planning to driveimpactful outcomes across growth, product and marketing teams

- Own all on-platform acquisition & retention optimization efforts and work closely with growth product and engineering teams to make it super seamless for users to transact on BookMyShow

- Help in building team capabilities around Marketing tech stack including Experimentation platform, Data platform and CRM platforms

- Key focus areas will involve leading product positioning and messaging, product awareness and adoption as well as playing a key role in user-research - both at product discovery stage and post-launch.

- Lead impactful go-to-market product marketing launch strategies, including messaging, positioning and PR strategies

- Spearhead go-to-market product marketing launches for products to drive adoption of products and measure results.

- You will be tracking Metrics and KPIs of all marketing activities, and optimising them

- You will be responsible for execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.

Your Checklist :

- 6+ years of experience in Marketing / Product Marketing / Growth Marketing with preferably 4 years of relevant work experience in large consumer-tech products

- Superlative ability to articulate the essence of products and the value they build by developing a strong narrative and content strategy plan

- Outstanding at market research: you have an uncanny ability to understand the - whys- behind user behavior through both qualitative and quantitative user research

- Experience launching large-scale products with complex cross-functional GTMs

- Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact

- Proficiency with data and attribution tools, deep analytics, performance monitoring

- Having a growth mindset and someone who is comfortable in a cross functional environment and has to work on challenging problems and deal with ambiguity

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