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25/11 Jonelle
Human Resources at BookMyShow

Views:299 Applications:156 Rec. Actions:Recruiter Actions:36

BookMyShow - Assistant Manager - Customer Retention/Marketing/CRM (6-8 yrs)

Mumbai Job Code: 186932

Your Profile :

1. Execute campaigns to enhance customer lifecycle customer value, through retention marketing initiatives

2. Liaise with business intelligence and data sciences team to improve the affectivity of CRM Campaigns.

3. Liaise with CRM platforms and solution providers to ensure that campaign deliverables are achieved.

4. Collaborate with product managers & business counterparts to get the retention marketing KPIs achieved month on month.

5. Execute monthly weekly & daily CRM campaigns.

6. Ensure that the reporting cadence with various platforms for retention campaigns is followed

7. Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc.

8. Collaborate with external stakeholders: Platforms, Vendors, etc.

9. Work with design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs

Your Checklist :

1. 6 to 7 years of working experience as CRM professional working on consumer retention in brands or CRM agencies.

2. Should know Email Marketing (Kenscio, Mail chimp, Sendgrid etc.) App & web re-engagements platforms: CleverTap, Web Engage, etc.

3. Agency or Brand experience execution of CRM & retention marketing campaigns

4. Capability to execute multiple campaigns across Email, App & web Notifications and SMS

5. Should have capability to create data cohorts and use insight mining to execute campaigns and bring effective and efficient results

6. Execution experience of email marketing and app re-engagement campaigns

7. Create campaign reports with attribution tracking & campaign deliveries

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