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23/09 Aakanksha Sharma
HR Manager at BookMyForex.com

Views:136 Applications:15 Rec. Actions:Recruiter Actions:8

BookMyForex.com - Assistant Manager/Manager - Search Engine Optimization (4-6 yrs)

Delhi/NCR/Gurugram Job Code: 13229

- Designing and executing the strategy for SEO while working in close cooperation with Development Team, Social Media and Adwords Manager.

- On-page Optimization, Site Structure Analysis, Competition Analysis, Keyword Research- Keyword Finalization, Keyword Density Analysis and Placement. Existing Web Content Optimization, HTML Validation- Creation of XML Site map, Keyword Difficulty

- Content Development Check, Brief Keyword Competition Review- Tags, Anchor Text

- Off-page Optimization- Directory Submission, Article submission, Press Release Submission, Link building, Social Media Optimization.

- To assist SEM team in optimizing keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keyword, etc.- Track, report, and analyze PPC initiatives and campaigns.

- Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g. Google Analytics etc)

-Proven experience with HTML/CSS, basic server functions, advanced website techniques (AJAX, Flash, HTML 5), website technologies such as platforms and CMSes.

- SEO Copywriting and Copy-editing & Experience with bid management tools

- Experience with A/B and multivariate experiments- Identifying viral, digital word-of-mouth marketing opportunities with goal of driving traffic and creating brand awareness for BookMyForex.com and affiliate websites.

- Blogger outreach for guest blogging- Managing in-house and outsourced teams and activities, tracking and monitoring their performance.

Requirements :

- Proven experience of 4-5 years as SEO Manager or similar role

- Knowledge of standard and current SEO practices

- Knowledge of HTML/CSS

- Experience with SEO reporting

- Familiarity with SEO tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)

- Excellent communication skills

- Strong organizational and leadership skills

- Analytical mindset with numerical aptitude

- Bachelor's degree in Marketing, Business administration or related field

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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