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21/04 Tushita Verma
HR-Manager at BookMyForex Pvt. Ltd.

Views:84 Applications:21 Rec. Actions:Recruiter Actions:19

BookMyForex - Copy Writer/Content Manager (4-8 yrs)

Gurgaon/Gurugram Job Code: 209398

Company Background :

- Headquartered in Gurgaon, Haryana, BookMyForex was founded in 2011 as an online moneychanger and pivoted into its current marketplace model in 2014. The Company now operates India's largest retail forex marketplace accessible on the web and mobile and has three key offerings - forex cards, currency and outbound remittances from India. The marketplace comprises retail customers on the demand side of the platform and banks and money changers on the supply side. The company enables customers to buy, sell or transfer foreign currency at the best rates through our 5000+ partner bank and money exchange locations across 650+ cities in India.

- Bookmyforex is promoted and managed by Mr. Sudarshan Motwani who has over 30 years of senior leadership experience in the foreign exchange space. Funded by a well renowned financial focussed private equity firm, the company has transformed the forex market since its inception by introducing concepts such as zero margin forex rates, locked-in exchange rates and super quick 4-hour forex order deliveries. Bookmyforex's technologically advanced forex marketplace helps customers discover the best forex rates around them and has helped hundreds of thousands of customers save crores of rupees. The company has grown at over 75% annually over the last five years and is now looking to add even more products to its portfolio over the next year. The company is now looking to add to its high quality team of about 150 professionals, to help take the business to the next level.

JD for the role of Copywriter

Responsibilities :

- Ability to write crisp, catchy, persuasive copy such as taglines for website banners, e-mailers, social media posts

- Versatility in writing copies for variety of products available on our website for all platforms

- Strong command of the English language with an eye to catch spelling and grammatical errors

- Ability to work with designers for integrating content into creative design

- Ability to quickly grasp campaign objective and content requirements

- Effective time-management skills for meeting short deadlines

- Should be able to ideate organic social media campaigns

- Should know how to write copies for App, Web Push Notifications, E-mailers, Landing Pages etc.

- Should have knowledge about Facebook & Google Ad Copies

- Should be comfortable in writing long form of content as well (SEO, Mailers, Copywriting etc.)

Qualification and experience :

- BA (English) or Degree/Diploma in Journalism, Advertising, Public Relations, Mass Communication

- 4+ years overall experience

- Prior experience with a creative agency or e-commerce is desired

Location: Gurgaon

Compensation: Based on current salary

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