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27/05 Shiv Bora
HR Manager at Bonito Designs Pvt Ltd

Views:265 Applications:114 Rec. Actions:Recruiter Actions:56

Bonito Designs - Brand Executive (2-4 yrs)

Bangalore Job Code: 160502

BRAND EXECUTIVE

- We are Bonito Designs, one of the best Interior Design firms in Bangalore. We are design evangelists aiming to be the idol of interior design in the world. We live and breathe design and believe our people are our best asset and that, through our passion, smart insights and collaboration, we can achieve anything. We pride ourselves in our ability to think and deliver beyond expectations, pushing the boundaries of design, innovation and a unique creative aesthetic.

- Considering the above, a Brand Executive at Bonito Designs is the backbone of the brand management team. This position assists the Associate Brand Manager as well as the Brand Manager on an assigned portfolio of projects and entails a scope which will eventually grow into an independent Associate Brand Manager - who drives the communication approach of a portfolio of projects. The brand management team is responsible for creating the identity of products/services and for driving customer demand for the same. The team ensures a lasting impression of the brand amongst customers and formulates the long-term strategy for the brand, while also developing and executing marketing plans. The team determines brand positioning, pricing, B2B and B2C engagements, advertising campaigns, promotion strategies and optimal budget allocation.

- In short, the brand management team is directly accountable for delivering on the profitability, volume and market share objectives of its portfolio of projects. The team executes marketing campaigns and initiatives by providing relevant inputs to top management and ideating innovative long-term brand strategies.

- We are looking for a dynamic and efficient team player with excellent negotiation skills driven by extremely quick turnaround on deliverables and uncompromised timeliness on tasks. We are looking for a self-driven go-getter who is passionate about marketing campaigns and excels at vendor management and execution of end-to-end campaign operations.

ROLES AND RESPONSIBILITIES : 

Execution and tracking : 

- Ensuring quick turn-around on critical deliverables

- Excellent negotiation skills with vendors to ensure quality, timely delivery and cost-control

- Communicating with each client's accounts and execution teams to ensure all campaign activations go live in a timely and effective manner

- Tracking all vendor invoices and payments (pending and delivered)

- Tracking and creating customer reports during activations from LSQ/CRM tools

- Working with in house creative team to efficiently deliver artwork for collateral and campaign communication elements

- Presenting innovative collateral and branding ideas to top management to constantly raise the bar of communication material

- Interact with the Sales Team for managing all collateral requirements

- Ability to quickly learn and gain a well-rounded understanding of other organizational functions such as Sales Strategy, Digital Marketing, Sales, Pre-Sales and Post-Sales

Product : 

- Coordinating with external brand, internal designers and other stakeholders and vendors for 3D plans, views and renders

- Mapping out the competitors in the portfolio to help create a competition ready reckoner for sales team to improve their conversions

- In depth understanding of the Bangalore market

Brand : 

- Executing marketing campaigns across ATL and BTL media

- Effective sales office and site branding

- Managing external agencies to work towards effective campaign execution

- Innovating in terms of cost-effective new collateral to communicate with customers

ROI : 
 
- Optimising campaign execution spends in accordance with the expected revenue

- Creating a competent pool of vendors, controlling vendor-wise costs and keeping a tab on execution quality of relevant deliverables

QUALIFICATION :

- MBA from a decent B school

WORK EXPERIENCE (IF APPLICABLE) :

- 2 to 4 years of working as a coordinator or brand executive (relevant experience)

BEHAVIOURAL CHARACTERISTICS :

- Clearly able to differentiate right from wrong with a strong moral compass

- Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence

- Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time

- Adaptable to different / rapidly changing circumstances

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