HR at Bona Vita Technologies
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Bona Vita Technologies - Senior Executive/Assistant Manager - Digital Marketing (1-3 yrs)
GoFro is a startup trying to disrupt the travel industry and changing the way people book their holidays currently. The company is founded by Amitabh Misra (Ex-CTO, snapdeal.com) and strategic investments from makemytrip.com of 5Mn USD. We are expanding our marketing team and looking for folks like you. Please find the details of the job below :
Title : Sr. Executive / Assistant Manager - Digital Marketing
Location : Jasola, New Delhi
Responsibilities :
- Plan and execute SEO, SEM, marketing database, email and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
Requirements :
- BS/MS/MBA degree in marketing or a related field
- 1-3 years' experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Ability to Identifying target audiences and devising digital campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Knowledge of website analytics tools (e.g., Google Analytics, Omniture etc.)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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