Bombay Softwares - Senior Digital Marketer (8-9 yrs)
- We are looking for a Senior Digital Marketing person to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Job Responsibilities :
- Develop and manage digital marketing campaigns for clients.
- Oversee and analyze the effectiveness of social media strategy.
- Continuous work on the SEO of the website.
- Generate creative ideas for developing channel-specific campaigns and content strategy.
- Develop, maintain, test, and execute campaigns across channels (social, email, SEM, SEO, affiliate, etc) to increase new users, increase engagement and drive conversions.
- Gather and track customer data for advertising spends and channel allocations.
- Good command over keyword research, competitive analysis, content optimization, meta-tag creation, link building, image optimization, internal links, backlinks optimization and other SEO-related activities.
- Track daily, weekly and monthly keyword and overall campaign performance.
- Generate and analyze reports.
Mandatory Skills :
- BS/MS degree in marketing or related field.
- Proven work experience in digital marketing.
- Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Benefits :
- Fantastic company culture.
- No politics. Just pure work and play! Very approachable and helpful seniors and peers.
- Get a chance to shape your career in one of the fastest-growing and dynamic spaces.
- Lots of creative freedom! Lots of fun at the workplace.
- Frequent fun activities to make work even more enjoyable :)
How To Apply :
Drop a handsome note on - Why you should be with us? along with your resume & subject line Applying for "Senior Digital, we will get back to you.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
