Job Description :

- Conduct preliminary research to identify target demographics and market trends.

- Develop and implement effective field marketing strategies to promote BOHECO's products and services.

- Establish and nurture strong working relationships with key vendors and venue operators.

- Ensure timely coordination and smooth execution of promotional events and activities

- Identify potential retailers and merchants interested in BOHECO's product range.

- Develop and present compelling field marketing programs to drive business expansion and manage existing retailers.

- Represent BOHECO at industry trade shows and local events to increase brand visibility.

- Network with potential partners and customers to generate leads and drive sales

- Coordinate with the marketing team to create engaging social media content.

- Monitor and analyse social media engagement to optimize campaign effectiveness.

- Prepare detailed reports on the progress and outcomes of field marketing initiatives.

- Provide insights and recommendations for future improvements based on data analysis.

- Ensure high customer satisfaction and engagement during peak sales hours.

- Handle inquiries and transactions efficiently to maximize sales opportunities.

- Organize and execute product sampling events to introduce BOHECO's offerings to potential customers.

- Collect feedback and data to assess the impact of sampling activities.

- Coordinate with the Clinic team to ensure timely and accurate delivery of products within the local area.

- Address any delivery-related issues promptly to maintain customer satisfaction.

- Develop and implement creative strategies to attract new visitors to the clinics.

- Collaborate with local businesses and organizations to increase clinic visibility and drive traffic.

- Plan and conduct Resident Welfare Association (RWA) meetings to educate the community about BOHECO's products and services.

- Organize and participate in health camps to provide valuable information and engage with the local community.

Skills :

- Proficient in MS Office and social media

- Strong planning and organizational skills for conducting preliminary research and executing field marketing campaigns.

- Excellent relationship management skills for maintaining vendor and venue partnerships.

- Ability to identify and promote business expansion opportunities.

- Experience in attending and leveraging trade shows and events.

- Proficiency in managing social media activities related to marketing campaigns.

- Strong reporting skills for tracking the status of marketing activities.

- Sales acumen to manage clinic/store sales during peak hours.

- Ability to conduct engaging sampling activities and educational camps.

- Familiarity with hyper-local delivery management.

- Creative thinking to drive footfall to the clinics.

Additional Requirements :

- Knowledge of the local area.

- Ownership of a 2-wheeler vehicle for traveling.