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28/12 Pooja
Manager at Danke Group

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Bombay Greens - Manager - Paid Performance Marketing (2-5 yrs)

Mumbai Job Code: 305916

- We are looking for a Paid Performance Marketing Manager (Google Ads, Meta Ads & Amazon) for our brand Bombay Greens who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you

Roles & Responsibilities :

- End-to-end campaign management on major paid channels like Meta, Amazon ads, Google Search, Google Display, YouTube

- Research and execute key aspects of the paid campaign such as audience research, account structure, etc

- Manage advertising budgets effectively to maximize ROI while staying within budget constraints.

- Perform detailed keyword research and analysis to inform PPC campaigns and SEO strategies.

- Identify opportunities to improve website and landing page conversion rates.

- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence

- Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs

- Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities

- Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics

- Understand organizational and product goals and map them to specific project deliverables

- Partner with other digital channels to align overall strategy and message

- Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery

This Role Requires :

- Minimum 2+ Years of experience in ROI/Performance-driven search engine marketing (SEM), Display, Facebook, and other ad platforms strategies and techniques.

- Basic understanding of SEO principles and best practices.

- Technical proficiency skills: GA4, GTM, Pixel Integration, Troubleshooting, Attribution which are a elements of Google and Facebook

- Experience in Market Research & Data Analysis

- Hold expertise to accurately manage monthly allocated media budget

- Strong abilities to prioritise work and deliver things on time

- Excellent interpersonal, communication & project management skills.

- Hands on knowledge of various Social Media platforms like Instagram, Facebook, Twitter

- Knowledge of e-commerce especially D2C

- Fluent in Verbal and written English

- Must know Excel, Word and Powerpoint.

- Work from Office in Bhayandar West

Location : Bhayander West, Mumbai - Apply only if you are comfortable with the location.

Office Hours : Monday-Saturday - Apply only if you are willing to work 6 days a week

To know more about the brand visit our website- www.bombaygreens.com

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