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23/11 Harshi Pahuja
Hiring Manager at Blackboard Edutech

Views:10 Applications:9 Rec. Actions:Recruiter Actions:0

Blackboard Edutech - Manager - Performance Marketing /Digital Marketing Role (2-6 yrs)

Mumbai Job Code: 186592

- Plan, develop & execute SEM strategy based on customer requirements.

- Research about the market trends and gain a full understanding of campaign goals and suggest ways to reach the objective.

- Track, report, and analyze website analytics and PPC initiatives and campaigns.

- Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.

- Provide oversight, manage, and can generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Think and run creative campaigns based on target audience profiling.

What do we look for?

- Experience in running google search, Facebook and other PPC and paid digital media campaigns.

- 2-3 years experience in managing SEM & Facebook /IG campaigns.

- Passion for PPC and experience in Digital Marketing in general

- Love for data and analysis

- Good understanding of Google Analytics.

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