Talent Acquisition Executive at Blackboard Education & Research Foundation
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Blackboard Education & Research Foundation - Search Engine Optimization Analyst (3-5 yrs)
Job Description :
Responsibilities :
- Conducting keyword research using software such as Keyword Planner, Ubber Suggest, etc. to optimise web content and generate new keyword ideas.
- Analyze website and social media pages on traffic as well as search results to make recommendations for improvements.
- Monitor and stay up to date on search trends and SEO performance and develop strategies to improve content.
- Perform competitor analysis to identify content gaps and areas of improvement in website design.
- Collaborate with Content Team on content creation and offer suggestions for content creation.
- Use Excel/Google Spreadsheet to compile reports.
- Manage paid search campaigns
- Develop link-building strategies
- Optimize pages for desktop, tablet, and mobile use.
Requirements :
- Bachelors in Marketing or similar fields.
- Previous experience in a similar role(s) as well as having HTML and JavaScript experience will be advantageous.
- Should have excellent written, verbal, and analytical skills.
- Should have experience in Google Analytics.
- Great customer service and interpersonal skills.
- Ability to follow specifications and work under tight deadlines.
Experience : 3 - 5 Years
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