Black Tulip Group - Search Engine Optimization Specialist (5-7 yrs)
Job Purpose:
- Improve the organic search rankings for company's ecommerce websites.
- Enhance the health of company's website via keyword research and content optimization and also, carry out offsite SEO activities.
About BTF Group
Established in the year 1990, the company has become the pioneers and the largest suppliers & distributors of premium quality fresh cut flowers, Indoor Plants and foliages. All floral products are from company's own farms.
Today, the company is the largest distributors of fresh flowers, foliages, and indoor plants in the Middle East. With global expansion in the cards, the company is planting more seeds of growth in existing markets of the Kingdom of Saudi Arabia, State of Qatar, Sultanate of Oman India and Malaysia.
Primary duties and responsibilities :
The ideal candidate must have good analytical skills and must be able to identify and fix SEO ranking related issues.
- Create effective strategies for search engine optimization.
- Research for SEO friendly optimal keywords to maximize ROI.
- Monitor technical search engine optimization issues and help in fixing them.
- Work with content writer to Optimize the content of landing pages, blogs and websites.
- Direct and coordinate with content writers to get copy for off-page SEO tasks.
- Analyze the insights and create a report on all aspects of SEO including the audience, traffic, views, clicks, rankings, etc.
- Must find backlink opportunities and strategically build links and improve DA score and rankings.
- Stay up to date regarding search engine optimization and marketing standards.
- Perform other duties as and when needed.
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