Job Purpose:

- Improve company's eCommerce sales based on marketing data using Google Ads, Bing Ads and Google Analytics.

- Maintain company's search Ad accounts, analyze the results to identify patterns and trends that can help improve product placement.

- Improve Google Ads accounts and maximize the return on our investment.

About BTF Group :

Established in the year 1990, the company has become the pioneers and the largest suppliers & distributors of premium quality fresh cut flowers, Indoor Plants and foliages. All floral products are from company's own farms.

Today, the company is the largest distributors of fresh flowers, foliages, and indoor plants in the Middle East. With global expansion in the cards, the company is planting more seeds of growth in existing markets of the Kingdom of Saudi Arabia, State of Qatar, Sultanate of Oman India and Malaysia.

Primary duties and responsibilities :

- The ideal candidate will be responsible for planning and optimising the effectiveness of company's online advertising campaigns by executing variety of PPC campaigns across a range of digital channels.

- Conduct digital advertising competitor research and create actionable plans.

- Conducting keyword research and writing copy for ads

- Setup and launch search or display campaigns as per the objectives and maximize ROI

- Structuring campaigns and ad groups, and determining the best settings

- Maintain and monitor keyword bids, audience targeting, account daily check along with maintaining monthly budget caps, impression share, quality score and other important account metrics.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with business goals.

- Ensuring that all campaigns are optimized to bring highly targeted traffic to our online stores while also ensuring a very strong ROI for the marketing budget.

- Track and analyze website traffic flow and provide regular internal reports

- Monitoring the success of campaigns using various reporting tools

- Conducting AB testing across ads and landing pages

- Meet KPIs related to reducing bounce rate, no. of sales and improving conversion rate.

- Perform other duties as and when needed.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.