L - SEO-Lead

To support our international expansion, Bitcoin Wednesday is looking for a driven SEO Lead who combines strategic vision and a sense of balance with -- above all -- a talent for enhancing organic search visibility, traffic, and new customer acquisition. In this role you- ll be part of the team and behind the scenes of the longest-running monthly cryptocurrency conference in The Netherlands featuring some of the most important names in the industry.

One of the challenges of the assignment is to contribute to a resilient and compelling market-driven culture in what may prove to be one of the most exciting tech revolutions of our lifetime. In particular, we're looking for a growth specialist to take a leadership role executing SEO strategies for a tech startup in the emerging blockchain, digital currency sector.

In addition to setting the search engine strategy, you will deploy fundamental SEO best practices to drive keyword discovery and competitive research and to execute detailed optimization strategies that increase the organization's rankings in organic search engine results. You will take top- and bottom-line responsibility for planning, execution, tracking and optimization in order to deliver monthly traffic objectives, and to implement product UX and conversion optimization initiatives. In this role you will be disciplined and focused whenever necessary, flexible and innovative whenever possible.

Minimum Background :

- BA/BS or MBA degree in marketing or equivalent practical experience, including SEO.

- Demonstrated expertise in diverse digital marketing disciplines, especially SEO.

- Industry expert with proven track record designing and executing successful SEO and demand generation programs, preferably on large-scale websites.

- Talent for setting SEO priorities to maximize efficiency and business impact.

- Experience with conversion rate optimization, AB testing and performance optimization.

- Advanced understanding and knowledge of SEO best practices, tool sets, and the latest search engine algorithm updates.

- Excellent English, both written and verbal skills.

- Affinity for learning about and applying cutting edge, disruptive technologies.

- Strong quantitative analytical ability.

- Comfort taking initiative in a fast-paced startup environment.

- Disciplined and driven, excellent strategically and tactically.

- Naturally well-organized with exceptional work habits.

- A sharp eye for detail and an unbreakable commitment to results.

Preferred Qualifications :

- Proven ability to lead a marketing program through ambiguity in a fast-paced, deadline-driven environment with minimal oversight while accepting ownership and accountability of the process and delivering on commitments.

- High marketing IQ and proficiency with Paid Search, SEO and its role in the wider digital marketing landscape.

- Strong understanding of consumer metrics, market segmentation and analytics.

- Extensive knowledge of web analytics, algorithm changes, SEO best practices for technical architecture, internal linking, meta tags, crawlability, redirects, sitemaps, app indexation and code quality ranking, bounce rate, and time on site and how these factors fit in the SEO ecosystem.

- Experience with HTML, CSS, Javascript, Schema.

- Familiarity with and interest in Scrum / Agile methodologies and processes.

- Extensive experience with SEO research and management tools such as Google and Google Search Console, Ahrefs, Majestic, SEM Rush, Botify, Deepcrawl, Searchmetrics, Screaming Frog, Moz and SpyFu.

- Demonstrated skill in delivering results very quickly by taking initiative and building productive relationships.

- High level of personal integrity, and value working for an enterprise with a higher mission and vision, above and beyond the typical corporate business.

- Exceptional analytical skills, a data-driven approach to decision making and a systems-thinking style when problem solving.

- Refined communication and interpersonal skills.

Responsibilities :

- Meet monthly traffic objectives.

- Design SEO strategy informed by best practices, competitor's actions, organic performance, analytical insights and relevant trends.

- Monitor, analyze and report on our own and competitors' sites for key SEO strategies and metrics, including channel performance, traffic, leads and keywords.

- Improve search rankings by managing existing keywords, building optimization plans and identifying new growth opportunities.

- Apply fundamental SEO best practices to keyword discovery to support content development.

- Build a roadmap of technical and on- and off-page SEO activities. Then prioritize and coordinate this plan with the engineering team to implement it effectively.

- Establish and drive link-building initiatives and other domain authority improvement activities.

- Monitor SEO metrics and continuously identify areas for improvement.

- Drive product UX and conversion optimization initiatives.

- Prioritize, develop and launch experiments that accelerate growth.

- Manage SEO content development for maximum optimization and rankings including coordinating content calendars, directing content writing resources, and evaluating text for completeness, use of appropriate keywords and internal navigation.

- Define user stories and maintain an organized backlog.

- Cooperate with software engineers to define and maintain SEO standards, to improve content creation, site architecture, taxonomy, and URL structure.

- Design, implement and evaluate SEO A/B tests.

- Leverage text, images, videos, user reviews, and author-sourced content to help reach more visitors.

- Keep pace with search engine and industry trends and related advancements including UI/UX and algorithm updates to identify opportunities.

- Introduce an SEO first mindset throughout the organization, cooperate closely throughout the team to drive SEO content strategy and creation with necessary attention to site architecture, taxonomy, URL structure, crawlability, sitemaps, metadata, code quality and on-page copy.

- Monitor and evaluate SEO campaign performance.

- Set and meet revenue and growth targets.

You choose your own working times and locations. We are distributed all over the world and are active around the clock 7 days a week. We track progress with project management and care about what you produce, not how many hours you spent.

Relocation is not required. However, in some cases, assuming exceptional performance, we offer the option for team members to travel and relocate.Freelancer please excuse this opportunity.

To apply, please mail your name, a copy of your CV in PDF and a link to your Linkedin profile.

In your application we'd especially like to know what would make it interesting and attractive for someone like you to take this new challenge.No agencies or acquisition for this opportunity.Please apply only if you can join us immediately and from IT industry .

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