Job Objective : Develop and execute the regional marketing plan to build brand presence and increase market share.

Key Responsibilities :

1. Business Planning :

- Understand business objectives for the Region and develop a Marketing plan for the Region

- Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget

- Develop the annual marketing calendar for the Region including event tie-ups, dealer and retailer promotions and other visibility initiatives the organization needs to undertake

- Scan the business environment on a continuous basis to identify, analyse and capture market trends and share the same with Director - Marketing and Regional Sales teams

2. Marketing Operations :

- Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region

- Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines

- Identify events or forums with opportunities for participation by Bisleri and inform Director - Marketing and Regional Sales teams of the same

- Drive execution of the BTL marketing activities in coordination with Branch Sales teams including event tie-ups, dealer and retailer promotions and other visibility initiatives

- Build and effectively manage relationships with local media partners

- Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for dealers and launch events, radio and print promotion etc.

- Monitor adherence to placement and merchandizing norms through regular market audits

- Provide market intelligence to Sales & Operations teams for development of trade marketing schemes

3. Operational Excellence :

- Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities

4. Vendor Management :

- Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to Director -Marketing

5. People Management :

- Provide inputs for the annual manpower plan and budget of the Regional Marketing team, in consultation with Brand Manager - Vedica, Bisleri and CSD

- Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions

- Oversee training of teams to meet the requirements of the role

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.