Job Overview:

We are seeking a talented and creative individual to join our team as a Content Writer and Social Media Manager. The ideal candidate will be responsible for creating engaging and shareable content for various platforms, managing our social media presence, and driving brand awareness. This role requires a combination of excellent writing skills, social media expertise, and a passion for creating content that resonates with our target audience.

Responsibilities:

1. Content Creation :

- Develop high-quality, compelling, and original content for our website, blog, social media channels, and other marketing materials.

- Conduct thorough research on industry-related topics to ensure accurate and up-to-date content.

2. Social Media Management :

- Create and execute a social media strategy to increase brand visibility and engagement across platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

- Monitor social media channels for trends, feedback, and conversations relevant to the brand.

- Schedule and publish content on social media, ensuring consistency and brand voice.

3. Audience Engagement :

- Develop and implement strategies to grow our social media following.

4. Collaboration :

- Collaborate with cross-functional teams, including marketing, design, and product teams, to align content creation with overall business goals.

- Coordinate with influencers and industry partners for collaborative content initiatives.

5. Analytics and Reporting :

- Track, analyze, and report on social media and content performance using relevant tools.

- Use insights to optimize content strategies and improve social media engagement.

Qualifications :

1. Education :

- Bachelor's degree in Marketing, Communications, English, or related field.

2. Experience :

- Proven 2+ experience as a Content Writer and Social Media Manager, with a portfolio of previous work.

- Familiarity with social media management tools and analytics platforms.

3. Skills :

- Exceptional writing and editing skills with attention to detail.

- Strong understanding of social media platforms and trends.

- Proficient in using content creation tools and social media management platforms.

- Excellent communication skills, both written and verbal.