bijnis - Campaign Manager/Growth Manager (2-7 yrs)
Developed and execute retention marketing strategies, including, SMS, What's App and push notification campaigns, to engage existing customers and encourage repeat business
- Analyzed customer data to segment the user base and create targeted communication based on demographics, behaviour, and preferences
- Monitor key performance indicators (KPIs) such as retention rate, churn rate, and customer monthly value
- Use data insights to optimize campaigns and retention strategies
- Understand and map the customer journey to identify touchpoints and opportunities for increased engagement and retention
- Prepare regular reports on campaign performance, analyzing results and providing insights for future enhancements
- Monitor customer behavior and retention trends, proactively identifying potential churn risks and implementing retention strategies
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