17/03 Rajani
HR Manager at BigCity Promotions

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BigCity - Creative & Strategy Lead (3-7 yrs)

Bangalore Job Code: 67364

Function Detail - Strategic Planner

Main responsibilities and competences:

The profile of the Strategic Planner should focus on the following areas:

- Gathering, researching and compiling information and insights in response to brand brief's and business opportunities - specifically around promotions, loyalty, contests and alliance marketing.

- Participation in brainstorming, solution identification and pitch / presentation meetings.

- Will be single handldely responsible for the final output of the creative brief - which includes representation of ideas backed by creatives, copy - which can be presented to the clients in response to their brief.

- Creation of creative briefings and definition of concepts, approaches and creative ideas for later conceptualization and graphic production

- Study of the consumer and their habits and consumption behaviors.

- Collaboration in the elaboration of proposals to clients and in the organization of strategic Workshops with clients of the agency.

- Presence in business meetings and business strategy of the company.

- Collaboration in the evaluation of the impact and success of the promotional actions and their demonstration.

- Participating in sales and client pitches and making a difference in terms of win's.

Experience : 

- Essential Work proven in research or planning in the marketing/Advertising/Promotional sector, preferably with experience in contact with customers. Minimum of 2 years of experience.

- Understanding and interest in the market, brands, trends and consumer behavior. Previous experience in working with promotional industry will be preferred.

- Candidate should be able to back up their idea with facts and insights.

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