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23/02 Kevin Raju
HR Intern at Big Mouth Digital & Media

Views:69 Applications:38 Rec. Actions:Recruiter Actions:11

Big Mouth Digital & Media - Specialist - Performance Marketing (2-4 yrs)

Mumbai Job Code: 148289

Job Description :

- Execute digital marketing campaigns across web, app, search, display and social advertising to drive conversions on the portal.

- Manage weekly metrics reporting across digital channels.

- Manage end-to-end process of campaign creation, including the setting up of ad sets, audience targeting, ad copy, creative review and bid adjustments.

- Continually review campaign performance and provide recommendations to optimise overall spend and performance.

- Develop, oversee, and evaluate the implementation of A/B test campaigns.

- Identify trends and insights, keep abreast of new social media or web technologies, and digital marketing trends.

- Implement these new technologies in developing new campaigns.

Requirements :

- 2+ years of experience in digital marketing preferred.

- Experience in setting up and optimising Google AdWords (SEM, Display) and Facebook campaigns.

- Operational knowledge with latest marketing or ad serving tools like AdWords Editor, Power Editor would be advantageous.

- Working knowledge of analytics tools like Google Analytics.

- Strong analytical skills, detail-oriented and a keen eye for data.

- Able to work independently and is a self-starter.

- Problem solver in a multi-tasking, fast-paced business environment.

- A good team player with excellent communication and interpersonal skills.

Location - Mumbai (outstation candidates would not be considered)

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