Senior Manager - TA at BI Worldwide
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BI Worldwide - Content Writer (5-10 yrs)
Key Skill Set:
- Copy/Content writing for print and digital collaterals/campaigns (B2B/B2C orientation)
- In-depth domain knowledge of direct and digital marketing/advertising/new media writing
- Excellent command / high proficiency in spoken and written English
Role & Responsibilities:
- Work on client and marketing programs/projects/campaigns
- Ideation and concept development with respect to copy/content writing for direct and digital marketing campaigns
- Write, edit, and proofread copy/content for all the collaterals (print/digital) and responsible for high quality and zero-error delivery of the copy/content
- Participate in brainstorming discussions, campaign development, creative brief development, and creative execution of new and existing client programs
- Interact & work with cross-functional teams (client servicing/sales/marketing) to understand business objectives and create campaigns to drive the most wanted response
- Work with design teams/external design agencies to ensure that the brand tone remains consistent across all touchpoints
Requirements:
- 5-8 years in direct/ loyalty/advertising/ marketing agencies
- Excellent written and oral communication skills
- Proven ability to manage concept development and copy/content writing for campaigns
- Proven track record of writing for result-oriented marketing and brand campaigns for B2B/B2C segment
- Proven team player, proactive and organized with a calm mind under pressure
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