Talent Acquisition at Exploring Infinities Edtech Pvt Ltd
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Bhanzu - Executive - Performance Marketing (0-1 yrs)
Performance marketing executives work on ad campaigns forthe organisation. This may be pay per click advertising, social media advertising or other forms of advertising in emails or as content on websites. Your job as a performance marketing executive is to make the highest number of people possible access the products that we offer online through highly targeted ad campaigns. Here are the tasks that performance marketing executives perform:
- Have meetings to discuss the type of advertising that they need and any suggested content or requirements for the ads
- Have meetings with team to discuss the work you should do for the ad campaign
- Research the target demographic to understand their needs and the type of content that appeals most to them
- Create ad campaigns and work with copywriters, film producers and graphic designers to make targeted and professional ads
- Analyse previous campaigns and monitor the performance of current campaigns to identify what was successful and what you can improve on in your future work
Requirements
- Knowledge of Analytic tools like Google Analytics, Appsflyer etc
- Proficient in Google sheets/Excel
- Familiarity with social media trends
- Excellent communication skills
- Creativity and commercial awareness
