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19/03 Akansha Dwivedi
HR at Bewakoof.com

Views:730 Applications:174 Rec. Actions:Recruiter Actions:32

Bewakoof.com - Site Merchandising Executive (2-4 yrs)

Bangalore Job Code: 151952

Roles & Responsibilities:

- Manage, optimise and update all homepage, category pages, navigation and campaign page assets on app and msite in alignment with the marketing calendar and category team, in order to drive higher CTR and revenue

- Determine & maintain categorization across navigation to support easy user flow and traffic distribution across all categories.

- Build & execute campaign landing pages for marketing events

- Partner with Marketing and Category teams to assist in developing compelling merchandising themes and story-telling month on month across site & app real estate

- Examine the site daily/weekly to ensure products are in the correct categories, promotions are functioning, links lead to the correct pages and product set up is accurate

- Test new site merchandising related features and functionality before rolling it out

- Monitor website performance utilizing KPI reports. Identify areas for improvement / concern across the site

- Work with the SEO team to implement best practices for both product, category and special landing pages to increase rankings in SERPs.

- Conduct competitive analysis to evaluate merchandise, promotions, features and product presentation to inform future strategies

Must Haves :

- Communication Proficiency

- Teamwork Orientation

- Time Management & Multitasking

 -Problem Solving/Analysis

- Technically capable and adaptable

- Strong analytical skills


- Strong oral and written communication skills

- Strong passion for product and taste level
 
Nice to have :

Bachelor's Degree in a related field

- 2+ years in e-commerce merchandising or similar role

- Track record in apparel industries

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