HR at Bewakoof.com
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Bewakoof.com - Manager - Seller Marketing (3-6 yrs)
Key Responsibilities:
- Owning & managing seller engagement for Bewakoof Bazaar.
- Work closely with key internal stakeholders, understand key seller facing decisions & policies and communicate to sellers on Bewakoof Bazaar.
- Measuring and reporting on the performance of seller marketing campaigns.
- Conduct online & offline events for seller engagement & training.
- Collaborate with key internal stakeholders to create digital training content for sellers.
- Design and execute innovative ideas to acquire brands on Bewakoof Bazaar.
Must Haves:
- UG/PG degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Ability to own and maintain seller related social media presence across digital platforms.
- Content creation
- Experience in conducting webinars & events
- Vendor engagement and management.
Nice to have :
- E-commerce seller marketing experience
- Hands-on lead generation experience.
- Experience in training content creation.
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Key Competencies:
- Creative thinking
- Analytical ability
- E-commerce orientation
- Vendor Management
- Problem solving
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