06/09 Pooja Sharma
HR Executive at BetterLYF

Views:95 Applications:34 Rec. Actions:Recruiter Actions:0

BetterLYF - Head - Marketing (3-6 yrs)

Delhi Job Code: 89935

Digital Marketing Head


- Ideate, define and execute overall marketing strategy for the venture

- Drive all Business (B2B) and Individual (B2C) customer acquisition initiatives

- Generate sales through both offline and online initiatives

- Ideate and iterate sales funnel based on consumer insights

- Conceptualize and Lead development of ATL and BTL communication such as info-graphics,- adverts, videos etc

- Lead Budgeting process for all marketing and sales activities

- Analyse consumer behavior, segment and target consumers effectively

- Lead both offline and online marketing strategy and delivery

- Manage Public Relations and Media

- Build and Lead team to deliver sales and marketing objectives

- Lead all CRM and customer engagement and retention initiatives and achieve a high LTV

- Identify un-served opportunities and create new business lines

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