Director, Digital Marketing at BenefitHub
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BenefitHub - Specialist - Digital Acquisition/Lead Generation (3-6 yrs)
Digital Acquisition Specialist (LinkedIn Lead generation experts in Mumbai)
- As a Digital Acquisition Specialist, you'll work to develop and nurture leads through inbound & outbound strategies towards our global marketing efforts.
- Reporting to the Director of Digital Marketing, this is an exciting opportunity to join a Global B2B marketing team in which you can fine-tune your existing skills to drive real results.
Job Requirements :
The ideal candidate for this role must have :
- 3 -5 years' experience working in digital or B2B customer acquisitions
- Previous or current experience in reaching out to prospects on LinkedIn and/or via email
- Some experience with using email templates and marketing automation
- Familiarity in nurturing prospects into leads by creating message sequences
- Basic knowledge of HubSpot or any other CRM
Desirable skills and experience :
- Strong English writing skills
- B2B and demand generation experience
- Some exposure to Social Selling as a concept
- Familiarity with LinkedIn, LinkedIn Premium, Business or LinkedIn Sales Navigator
- Email Marketing and Automation concepts
- Asana, Jira, Wrike or Trello project management experience
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