Job Description

We are seeking a highly motivated and digital savvy individual for the position of Manager - Digital Media Planning to join our highly energetic & enthusiastic team. In this challenging position, you will work with the teams across to develop and implement complex digital media plans.

- We will give you exposure to all functions within Media - negotiation, ad serving & implementation, and execution. The types of plans and budgets you will work with will vary greatly, and you will gain experience with all different digital mediums (search, display, social media, etc).

Responsibilities :

- Have developed appropriate go-to-market strategy and marketing mix using all Digital Media channels.

- Responsible for monitoring the brand spending in accordance with allocated budgets and business performance.

- Developing optimum media/ channel mix, defining go-to-market strategies and executing Digital marketing plans.

- Over 4-5 years experience in Digital Media Planning

- Planning & executing the Media plans for the brands backed up with research & strategy.

- Consult with creative teams on campaign elements, including banners, email, rich media, search marketing, etc

- Coordinate negotiations with media vendors

- Constant communication & coordination internally within teams.

- Track media expenditures to ensure agency and client budget compliance

- Evaluate media proposals and provide written POVs

- Hands-on experience on Campaign Management platforms.

- Able to build client-relationship by proposing new digital marketing solutions/services and strategies on a regular basis.

- Understand Analytics tool will be an additional advantage.

- Compute ROI of online media activity, and make recommendations to optimize client results

- Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports, etc

Salary: 4.2 lacs - 4.5 lacs

Industry:Internet / Ecommerce

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Role Category: Advertising

Role: Media Planning /Manager

Employment Type: Permanent Job, Full Time

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