Human Resource at BeatO
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BeatO - Manager - Product Marketing (3-5 yrs)
BeatO is looking for Product Marketing Manager to work cross functionally with product management and marketing to drive alignment of product roadmap with market requirements and create effective communications and promotions to increase profitable revenue growth.
1) Create effective communications and promotions to increase profitable revenue growth
2) Drive revenue, engagement and retention after launch of product features.
3) Responsible for the positioning and messaging of products/features in line with market demands
4) Comprehension of data-event funnels, user journeys & their optimisation to improve LTV
5) Define the go-to-market strategy in tandem with product team for existing and future features.
6) Generate deep insights about customers which increase revenue, their retention and invent ways to propagate referrals.
7) Making continuous improvements based on performance, trends, and insights via A/B tests and optimizations through Marketing Automation tools like WebEngage, Clevertap etc.
8) Lead and guide the team to achieve defined targets
1) High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills
2) Drive to self-manage and take responsibilities
3) Ability to articulate value and differentiation of complex things in a simple way
4) Positive collaborative energy and proactive project management skill