BeatO - Associate - PPC Specialist (1-2 yrs)
Job Description
The candidate will be required to strategize, launch, monitor and lead execution of PPC campaigns across various channels such as Google, Facebook and Amazon Marketing Services (self-serve platform)
- Devising strategies to drive online traffic/sales to our web and mobile properties.
- Developing and managing digital marketing campaigns in Google and other ad networks.
- Recommending landing page changes and other inputs based on analytics.
- Drive new ideas and processes to improve performance of campaigns across web and mobile, including account structure,
bidding, ad copy and keyword development.
- Experience with using Google analytics for in-depth analysis of account performance.
- Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency.
- Run A/B split tests for landing pages and ad copy.
Desired Skills & Experience :
- 1+ years of experience with paid search & social media campaigns.
- Proven PPC skills, optimization techniques, and bid management
- Basic knowledge of SEO, social media & working with ad networks.
- Good with MS-Excel (Pivots & Formulas)
- Excellent communications skills, both oral and written
- Google Certification is a plus.
- Bachelor's/Master's Degree - Marketing or Advertising concentration a plus
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