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30/06 Jesslyn
Human Resource at The Times Group

Views:112 Applications:66 Rec. Actions:Recruiter Actions:46

BCCL - Campaign Manager - Marketing - Times Professional Learning (7-10 yrs)

Mumbai Job Code: 122275

Times Professional Learning

Role : Campaign Manager

Experience : 7-10 years

Location : Goregaon, Mumbai

Position Objective :

- Launch & Optimize SEM campaigns (FB, Google, LinkedIn). Manage the campaigns daily. Hold responsibility of channel's performance and delivering results for given programmes.

Roles and responsibilities:

- Manage Search and Display marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google and Digital advertising channels

- Design, organize, budget and execute monthly paid marketing plans in synchronization & execute

- Work with team lead to monitor campaign performance and continuously optimize marketing bids and campaign strategies to maximize the ROI

- Experience working on enterprise-level campaigns

- Expert ability in keyword research, ad copywriting, landing page optimization, and bid management

- Expert ability in Facebook/Instagram/LinkedIn advertising, copying, ad design and optimization

- Improve marketing performance on display networks

Mandatory Skills :

- AdWords certified

- Analytics Certified

- 4 to 5 years of experience Preferably working in an agency background, with hands-on experience in education, BFSI or real estate campaigns. Worked on managing large accounts on Facebook, LinkedIn & Google platform with delivering performance results (not branding). 

- Understanding on how biddable platform works and optimization steps in term of reaching right audience, acquiring potential customer and keeping CAC (cost of acquired customer) in control.

- Good understanding about Google Analytics & data attribution mode of campaign optimization.

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