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21/05 Jesslyn
Human Resource at The Times Group

Views:254 Applications:95 Rec. Actions:Recruiter Actions:75

BCCL - Campaign Manager (5-7 yrs)

Mumbai Job Code: 119600

Position Objective :

- Launch & Optimize SEM campaigns (FB, Google, LinkedIn). Manage the campaigns daily. Hold responsibility of channel's performance and delivering results for given programmes.

Roles and responsibilities :

- Manage Search and Display marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google and Digital advertising channels

- Design, organize, budget and execute monthly paid marketing plans in synchronization & execute

- Work with team lead to monitor campaign performance and continuously optimize marketing bids and campaign strategies to maximize the ROI

- Experience working on enterprise-level campaigns

- Expert ability in keyword research, ad copywriting, landing page optimization, and bid management

- Expert ability in Facebook/Instagram/LinkedIn advertising, copying, ad design and optimization

- Improve marketing performance on display networks

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