Founder at BASIC Home Loan
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BASIC - Marketing Lead (5-8 yrs)
Responsibilities:
- Identification and positioning of company amongst target audience through marketing plans for both B2C and B2B2C business verticals
- Execute marketing plans from start to end while collaborating with other stakeholders in the company
- Create and execute multi-channel campaigns including both online as well as offline channels for customer acquisition, engagement and retention
- Creatively think new strategies and experiment with latest techniques and methodologies in digital marketing
- Budgeting and monitoring ROIs of various campaigns running across channels
- Should be able to create and lead a team of marketing managers and guide them for proper execution of marketing objectives of the company
- Should be able to collect, analyse and present data through marketing campaigns and report with insights it to senior management
Skill-set :
- Previous experience in fintech preferred otherwise should be a quick learner
- Creative thinking and innovative problem-solving skills
- Budget management skills
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Flexibility to work in a dynamic environment of an early stage startup
- Education no bar
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