Barrownz Group - Assistant Manager - Digital Marketing (3-5 yrs)
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand
- Identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results
- Stay up to date with the latest technology and best practice
- Manage and oversee various digital marketing channels
- Prepare and manage the digital marketing budget
- Suggest activities for improving the quality of online content
- Oversee and manage all contents, giveaways, and other digital projects. Prepare accurate reports on our marketing campaign's overall performance
COMPETENCY REQUIREMENT :
- Bachelor's degree in computer science/similar
- Ability to project manage.
- Highly self-motivated and directed
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Skills :
- Communication Skills
- Problem Solving Skills
- Teamwork and Collaboration
- Project Management Skills
- Interpersonal Skills
- Leadership
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