Assistant Manager - Digital Marketing (App Store Optimization and Mobile App Marketing)

Bangalore

Desired Experience: 3-5 Years

Responsibilities:

- Establish, implement and measure the effectiveness of mobile app promotions to drive adoption and engagement of our mobile app.

- Develop and update the company's App Store Optimization strategy to take the app to the leading position for appropriate keywords

- Research and analyse competitor apps for Keywords analysis, App Rankings, Trending Keywords.

- Performing ongoing keyword research including discovery and expansion of keyword opportunities

- Provide complete performance reporting and analysis on all app promotion campaigns and take relevant action on insights gained.

Skillsets:

- Knowledge of app ranking factors for Android and iOS stores

- Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyse, and present data.

- Clear understanding of App Store Optimization, Ad networks and other mobile app user acquisition channels.

- Must have knowledge of the following tools/platforms :- Google Play Console, Google Firebase, App Store Connect, App Annie, Moengage.

- Good to know : AppsFlyer/Adjust

About BankBazaar.com :

- BankBazaar.com is the world's first neutral online marketplace that gives you instant customized rate quotes on loans and insurance products. You can instantly search for, compare and apply for loans credit cards, insurance products on our site. Since we partner with India's leading financial institutions and insurance firms you have to look in only one place to get a great deal; BankBazaar.com.

- Our goal is to make it easy for everyone to get a great deal on a loan or insurance product. On BankBazaar.com, you can easily compare the cost of the load offers made to you and get access to unbiased customer rating of financial institutions. We want to make it easy for you to have a lot of options, to take a well-informed decision when choosing which product to apply for and to do all this instantly! And best of all, BankBazaar.com services are completely free.

About our organization you can visit the following sites to understand us and our services better.

https://www.bankbazaar.com/

https://www.bankbazaar.com/hello.html

https://blog.bankbazaar.com/

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