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02/02 Debodata Bhattacharjee
HR at Balaji Telefilms

Views:298 Applications:44 Rec. Actions:Recruiter Actions:20

Balaji Telefilms - Manager - Digital Marketing (6-8 yrs)

Mumbai Job Code: 196550

Key Responsibilities :


1. Usage retention strategy and SEM campaigns

2. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

3. Track, report, and analyze website analytics and PPC initiatives and campaigns

4. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

5. Optimize copy and landing pages for search engine marketing

6. Perform ongoing keyword discovery, expansion and optimization

7. Research and implement search engine optimization recommendations

8. Research and analyze competitor advertising links

9. Develop and implement link building strategy

10. Work with the development team to ensure SEO/SEM best practices are properly implemented

11. Work with Content and marketing teams to drive SEO/SEM in content creation and content programming

12. Recommend changes to website architecture, content, linking and other factors to improve SEO/SEM positions for target keywords.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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