Summary :

- Leverage content across the path to purchase to assist customer journeys

- Maximize the commercial impact of content

- Create, deploy and manage the entire content lifecycle for vertical and horizontal digital content

Duties and Responsibilities :

WHO ARE WE LOOKING FOR :

We are looking for someone who will conceptualize and create high-quality, influential, readable and meaningful brand content to reach and engage our target audience. We expect him/her to develop content in all forms around our catalogue of home loan products (home loans, loan against property, and others). He/she should have experience of having worked for a newspaper, website or a magazine as a writer/editor. Experience in the finance space is a bonus.

KEY ROLES AND RESPONSIBILITIES :

- Must be able to ideate/write creative, interesting, customer-friendly and engaging original content in multiple formats including articles, blogs, press releases, guest blogs, social contents etc.

- Must ensure that all content created is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels.

- Responsible for mapping out a content strategy that supports and extends marketing initiatives, both short and long-term.

- Responsible for developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.

- Ability to research and ideate/write well thought through long form articles and website content

- Lead the entire agency relationship and ecosystem to support creation of content

- Use news/events/seasonalities and the business' strategic plan as the basis for developing themes for content campaigns

- Producing original and clear ideas for brand content initiatives

- Map out and manage a content strategy to support short-term and long-term marketing initiatives, from product launches to content campaigns

- Creates and manages a company-wide editorial calendar

- Develops standards, systems and best practices (both human and technological) for the creation, distribution, maintenance, retrieval and repurposing of content

- Will also have to proofread all communications and ensure information accuracy

Required Qualifications and Experience :

EXPERIENCE :

- Master's degree in Journalism or English Literature, or equivalent, and at least 6 years demonstrated experience writing/editing/publishing content

- Should have ample experience in writing in the financial sector with strong knowledge in the personal finance space

- Should have experience in writing/creating for sites, social media, blogs, mobile apps, online media, landing pages, product demos, email

- Should have excellent writing and editing skills

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